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From the Leesburg Partnership
Lake County, Florida, The City of Leesburg and The Leesburg Partnership, presenters of the annual Leesburg Bikefest, is pleased to announce the “Ride Lake, Ride Safe, Look Twice!” 2008 Safety Campaign, targeting both two-wheel and four-wheel vehicles. The Leesburg Partnership, City of Leesburg, Lake County Tourism, Lake County Sheriff’s Department, Lake-Sumter Emergency Medical Services and Anheuser-Busch’s Responsibility Matters program are the driving forces in a collaborative community outreach and awareness campaign kicking off during the first week of April.
The purpose of this campaign is two-fold: to inform the citizens of Leesburg and Lake County of the influx of 300,000 motorcyclists who will be enjoying our surroundings and traveling all of the major corridors around Leesburg before, during and after the festival on April 25, 26 & 27th, as well as reminding them to exercise caution while entering intersections and before changing lanes; secondly to promote the practice of safe riding habits, considerate noise levels and re-enforce the drinking and driving laws to all motorcyclists, all the while, encouraging them to “Ride Lake-Ride Safe, Look Twice!”
The Leesburg Partnership is taking a pro-active approach by coordinating meetings with county and city officials. Among those in attendance are the City of Leesburg, Leesburg Police Department, Lake County Sheriff’s Office, Leesburg Partnership, Lake-Sumter Emergency Medical Services, FDOT, ABATE of Florida, and Anheuser-Busch. Their main objective is to develop effective strategies to prevent accidents and fatalities at this year’s event.
Some of the strategies implemented this year are: the rerouting of traffic around major corridors, police monitored and managed intersections to ensure a continuous flow of traffic, roadside message boards to inform drivers of up to-date road issues, and required TIPS training for all event serving staff. TIPS (Training for Intervention Procedures) is a dynamic, skills-based training program designed to prevent intoxication, drunk driving and underage drinking by enhancing the fundamental "people skills" of servers, sellers and consumers of alcohol. TIPS, proven effective by third-party studies, gives individuals the knowledge and confidence they need to recognize potential alcohol-related problems and intervene to prevent alcohol-related tragedies.
Anheuser-Busch is proud to sponsor a free ride home program for the benefit of our Leesburg Bikefest patrons. The Alert Cab service is designed to make sure that customers who should not drive make it home safely. Patrons will receive free transportation both to their residence, and a return trip the following day to retrieve their vehicle.
This campaign is one that will be far reaching. Advertisements will appear in The Orlando Sentinel, Daily Commercial, Lake Magazine, Hometown Magazine and various motorcycle related publications. TV and radio spots in the form of 30 and 60 second spots will be made available to stations in and around the central Florida area (Radio spots are available in both English and Spanish). Mobile billboards will travel throughout Lake County and posters will be posted at hundreds of retailers and businesses throughout the county.
Your support is greatly appreciated while we kick off the “Ride Lake-Ride Safe, Look Twice!” campaign. As always, we continue to strive to bring new tourism and business to our area.
Feel free to insert your logo or organization name to show your support for our campaign. We’ll be honored to supply high-resolution digital images of posters and advertisements for your use. Video PSAs are also available to be used on your website. To arrange for this option, please email kc@oryancreative.com
For additional information on the “12th Annual Leesburg Bikefest” visit www.leesburgbikefest.com Printable PDF |
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April 24th - 27th , 2008 ABATE of FLORIDA, Inc. Lake County Chapter presents
Open to the Public- Camping for Leesburg Bikefest. Located
4.5 miles south of downtown Main St. Leesburg, off of CR 48. At the Lake County
Eagles Aerie #4273, 27150 Haywood Worm Farm Rd. in Okahumpka, FL. Food,
beverages, & entertainment provided by the Eagles. Take-A-Break Poker Run and
Live Band on Saturday, free hot dogs Friday night. Hot showers, 24 hour
security, vendors, chapel available. $12 per person per night, plus $10 one time
fee for RV campers. First come, first serve. Check out our website
http://lake.abateflorida.com/ for more info Griz - 352-742-7754, Kevin Todd
352-267-0298, or Casey 407-469-2455. |


